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Titanium dioxide replacement For Paint

3M™ Glass Bubbles in acrylic paint – cost-effective titanium dioxide replacement that maintains scrub properties without decreasing opacity

3M™ Glass Bubbles

This case study by 3M Advanced Materials Division aims to reduce formulation cost of acrylic paints by replacing titanium dioxide with equal volumes of 3M™ Glass Bubbles iM16K. The proposed formulations are to maintain scrub properties without decreasing paint opacity. 

Baseline Formulations

The following formulations for water-based flat acrylic architectural paints at 45 PVC were compared in this case study:

Formula A

No glass bubbles

Formula B

Replaced 5% wt. TiO2 with 3M™ Glass Bubbles iM16K

Formula C

Replaced 15% wt. TiO2 with 3M™ Glass Bubbles iM16K

Formula D

Replaced 15% wt. TiO2 with other fillers

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Case Study Results:

Replacing TiO2 with 3M™ Glass Bubbles

pouring everday milk tea into a glass

Potential Cost Savings

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Cost savings/gallon of paint by replacing TiO2 with
equal volumes of 3M™ Glass Bubbles iM16K

Raw materials cost/gallon of paint vs. TiO2
replacement with 3M™ Glass Bubbles iM16K

About 3M™ Glass Bubbles iM16K

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3M™ Glass Bubbles im16k

3M™ Glass Bubbles iM16k are high-strength polymer additives made from a water-resistant and chemically-stable soda-lime borosilicate glass. These hollow glass microspheres can be used as a low-density filler material. 3M™ Glass Bubbles iM16k help to reduce weight, allows for solar reflectivity, improve dimensional stability, reduce shrinkage and sink marks, and contribute to material and process cost savings. They may be ideal in additive materials for applications in automotive, electronics, construction as well as paints and coating.

Summary

Replacing titanium dioxide with glass bubbles reduces paint density with a statistically significant improvement in opacity and scrub resistance.

Scrub resistance

Scrub resistance is maintained

Opacity

Drop in opacity controlled

Density

Weight per gallon of paint decreased when
replacing TiO2 with 3M™ Glass Bubbles

pouring everday milk tea into a glass

Conclusion

 3M™ Glass Bubbles can offer the formulator alternatives to optimizing cost while maintaining or improving opacity and durability properties such as scrub resistance. Further formulation optimizations should be tested to enhance desired properties.

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3M Advanced Materials

When you’re designing products to outpace the competition, you need materials with properties that go beyond the ordinary.  3M’s extensive portfolio of advanced materials are uniquely suited to survive and perform in many of today’s most challenging applications and environments – from deep in the earth to the depths of space. Every day, we use these technologies to help customers in automotive, nuclear power, plastics processing, oil and gas, defense and many other industries find new ways to turn “what’s possible” into “what’s next.”

Do you need help?

Our Regional Coating Innovation Center is the ideal place to get support. Our technical team can help you to test existing formulations and find new solutions. Send us a quick message and our experienced technicians will get directly in touch with you. 

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